YOOMA is Asia’s leading HEMP & CBD Lifestyle social commerce company, headquartered in Toronto with offices in Shanghai, Tokyo, and Los Angeles. We have assembled a stellar international team of multi-cultural industry professionals with experience in digital, eCommerce, entertainment, and social media in the fast-growing pan-Asian region with particular depth and expertise in the Chinese eCommerce market.
We develop, incubate and scale the next generation of brands for Asia, with data-driven digital marketing precision. Through YOOMA’s multi-channel, multi-platform distribution channels, we utilize best-in-class global partnerships to deliver the benefits of high quality, safe, effective, and compliant HEMP & CBD beauty and wellness products to consumers in Asia
Hemp and CBD brands will spur the next growth wave in the 129 billion USD Pan-Asia Beauty and Wellness Market. YOOMA will leverage our integrated content campaigns, network of top influencers (KOL), YOOMA X PARTNER collaborations, along with our data intelligence and insights to rapidly build brand equity and sales revenue.
Drawing upon our years of industry know-how in the fast changing Asian ‘Social Commerce’ digital landscapes, we adapt and utilize the latest multi-country e-commerce technologies and social influencing platforms. YOOMA is uniquely positioned as the first company building and distributing premium hemp and CBD lifestyle brands to Greater China, Japan, and other Asian regional consumers.
YOOMA has established one of the most comprehensive multi-country, multi-platform online and offline distribution channels to accelerate brand awareness. We successfully navigate complex compliance requirements and localize product offerings in multiple market sectors to power sales opportunities.
Asian consumers, particularly the Chinese consumers, have bypassed the desktop era and are predominately a mobile first and leaning towards a cashless society. From communicating with friends, shopping the latest beauty and fashion trends, researching wellness information or ordering from their favorite restaurant, our targeted consumer base spends over 5 hours a day and over 85% of their payments and transactions are taking place on their mobile device.
Utilizing the right Social Influencers (KOL’s) to boost brand awareness and engagement is how you gain consumer attention. Providing real voices, real product reviews and recommendations allow brands to build consumer trust, confidence and end-user relationships.
Referred to as ‘shoppertainment’, Think of QVC + Netflix for 2020, reaching consumers ‘at-scale’ on their preferred platforms for a seamless and entertaining shopping experience. We utilize Live Streaming social commerce to boost brand awareness, increase sales and customer engagement.
“Asia Pacific features the highest demand for skincare, and particularly premium and luxury products, which accounted for over half (55%) of the skincare market in 2018”
”The anti-inflammatory effects of CBD have particularly shown benefits in treating eczema and skin itchiness,” she says. “I think people have always looked to nature for inspiration and how best to treat mind and body.” – ELLE Sept 2019
”China will capture 23 percent of the global skincare market and 43 percent of the global ONLINE skincare market by 2024, driven by a population that is hightly engaged DIGITALLY.”